Responsible for brand identity and positioning, ensuring a cohesive brand experience across all touchpoints.

Spearheaded 2016 brand ambassador program, leveraging influencer partnerships and user-generated content to drive a 25% increase in eCommerce sales.

Orchestrated PR outreach campaigns that secured media placements in top publications, including InStyle and AP News.

Developed targeted digital advertising campaigns that achieved an average 8x return on ad spend.